Lego has already been a big part of my childrens' life. But I have noticed that in toy shops they're more attracted to toys they can see completed through the packaging. There is a disconnect between the kit and the finished product because they have to go through the process of building it. This new augmented reality Lego kit viewer should change all that.
Pick the box you are thinking of purchasing and put it in front of the camera for identification, which utilises a QR code. Then, as if by magic, the finished kit pops-up on the screen. As you move the box around in front of the camera, the building tracks your motion. It even animates for you.
As with other augmented reality gadgets you need to see it in action to really get why this is so exciting.
I'm sure the novelty of the gadget will make Lego a much more attractive pocket money choice for my kids. In fact I think the problem now will be dragging them away from the shop when we're are finished.
The only thing I would say is that from the pictures the camera and screen look rather high. I hope that when they hit UK stores (this tech is being rolled out to all Lego stores worldwide) they position it a lot lower so I don't have to hold my kids up to use it.
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